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Manifesto Grotesk

This publication is dedicated to type and its design framework. It is a manifesto which proposes several different articles, each presented through a original display typeface.

The work is a direct response to authorities and powers which attempt to dictate what type/design ought to be. It parodies the words of Dieter Rams and David Carson, poking fun at the hegemony. The manifesto seeks to dissect the established bias of a industry saturated with white men and unravel the natural aporia of type design.

Manifesto Grotesk is a dogmatic approach to type design, its fundamentally goal is to unveil the concealed. As a result the typefaces are unorthodox, abrasive and avant garde, the type endeavours to up heave assumptions about what is, and what is not good type.

Saatchi & Saatchi Refresh and Socials

Saatchi & Saatchi has long been an agency of a diverse range of designers and creatives, each contributing their own unique identity to the brand. As a result, the agency’s image became fragmented, especially on social media, where various styles and voices have been competing for attention.

This inconsistency started to impact the overall perception of the brand. I was brought on to help refresh the key internal documents and update the company's social media presence.

The goal was to create a more cohesive, unified display that both highlights the agency’s rich legacy and better showcases the incredible work being produced by the team.

Saatchi & Saatchi

It has been 2 years but felt like 10, I’ve built campaigns on billboards, on TV Ads, on TikToks, on banners, on bus backs, and never stopped learning. Working across clients such as Z Energy, Toyota, Westpac, and Heineken, I have gained a broad range of skills in design and production, and pushed myself into roles I would have never imagined, bouncing from designer, artworker, retoucher, type designer, AI expert, projections specialist to even model on occasion.

Ora

This was a water brand I developed partially with in a design team. The entire branding was created as a team including; idea generation, logo pattern assets and packaging.

While as a solo project I further developed the advertising for a brand launch/partnership with the Karen Walker design label. As well as the creation of exterior design assets, for example a canvas bag and a business card

Gnarl

This is the logo, trademark and newspaper advert for a string brand. The brand was called Gnarl, and needed to represent an ordinary American string.
The brand was intending to target; middle-aged men, who had a background in the trades and might enjoy boating or fishing. Using newspaper advertising and iconic trusted motifs, I was able
to successfully market and advertise to the
desired demographic.