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This is the logo, trademark and newspaper advert for a string brand. The brand was called Gnarl, and needed to represent an ordinary American string.
The brand was intending to target; middle-aged men, who had a background in the trades and might enjoy boating or fishing. Using newspaper advertising and iconic trusted motifs, I was able to successfully market and advertise to the desired demographic.
The brand was intending to target; middle-aged men, who had a background in the trades and might enjoy boating or fishing. Using newspaper advertising and iconic trusted motifs, I was able to successfully market and advertise to the desired demographic.
